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Creating ads that pull without pushing

Type:

Studio Owner Article

Category:

Success with Marketing and Sales

 Ad writing is always a challenge. Finding the right words that will attract the right customers is what we all strive for. We don't need to appeal to everyone, just the ones that will be good for our business and will appreciate what it is that we offer. So the first thing that we need to identify is what it is that made some of our best customers come to us in the first place? The best thing to do is just ask them! You can do this by calling them or asking them to participate in a survey. Asking the right questions will be the key. In later articles we will work on ideas for creating and conducting your own survey. Try to get testimonials while you are at it.

Author

Joy Gendusa

Joy Gendusa

Joy Gendusa is the owner and CEO of marketing firm, PostcardMania. She began PostcardMania in 1998, with nothing but a phone and a computer. PostcardMania began as a full-service postcard marketing company helping clients create turnkey marketing campaigns by providing graphic design, printing, mailing list acquisition and mailing services all under one roof. Since then, PostcardMania has evolved and expanded to offer its clients fully integrated marketing services, including email marketing, pay per click management and website development. In 2012, PostcardMania reached almost $20 million in annual revenue, employs more than 200 people, and became a Google partner in 2012 by offering Direct Mail 2.0. You can request free postcard samples or connect with Joy on Google+!

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