Your browser is out-of-date!

Update your browser to view this website correctly.

×

DVD Brochure

Type:

Studio Owner Article

Category:

Success with Marketing and Sales

About two years ago we introduced a DVD brochure at our studio and have been receiving great reviews from prospective clients. In our recent teleseminar for studio owners we gave a brief description of what we did and how it has worked for us. We have had a lot of interest in it and have had requests to do a story on the exact "how to" of it. Below is an outline of what you will need to create one. The best thing about the DVD brochure is that you can highlight the USP (unique selling proposition) that makes you different from your competitors. Think of it as a five to seven minute infomercial. When prospective clients come in to your studio and you hand them a DVD it is very unique and a powerful tool. When you mail them your literature and you include a DVD brochure you know that you are providing them with something different from everyone else. Furthermore you can give them a look at your studio, so when they do come in, they feel like they already know you and are familiar with your facility. You will need someone who can edit video. You will also need a video camera or to hire a videographer. Let's take a look at where to start and what is needed.

Author

Steve Sirico

Steve Sirico

Steve is co-founder of Dance Teacher Web the number one online resource for dance teachers and studio owners worldwide.He is Co-Director of the very successful D'Valda and Sirico Dance and Music Center in Fairfield, CT for the past thirty plus years. His students have gone on to very successful careers in dance, music and theater. Originally from Norwalk, Ct, Steve excelled in track and football. He attended the University of Tennessee at Martin on a sports scholarship. Deciding to switch and make his career in the world of dance, he studied initially with Mikki Williams and then in New York with Charles Kelley and Frank Hatchett. He has appeared in a number of theatre productions such as Damn Yankees, Guys and Dolls and Mame in New York and around the country and in industrials and television shows. He was contracted to appear as the lead dancer in the Valerie Peters Special a television show filmed in Tampa, Florida. After meeting Angela DValda during the filming they formed the Adagio act of DValda & Sirico appearing in theatres, clubs and on television shows such as David Letterman, Star Search and the Jerry Lewis Telethon. In 1982 they were contracted to Europe and appeared in a variety of shows in Spain, Portugal, Sweden, Finland, Switzerland and Italy before going to London, England where they appeared as Guest Artists for Wayne Sleep (formerly of the Royal Ballet) in his show Dash at the Dominium Theatre. Author of his Jazz Dance syllabus and co-author of a Partner syllabus both of which are used for teacher training by Dance Educators of America, He has also co-authored two books one for dance teachers and one for studio owners in the "It's Your Turn" Book series. He is available for master classes, private business consulting and teacher training development

Unlock all the features

Did you know Dance Teacher Web offers 1000’s of videos, 100’s of lesson plans and teacher articles so that you can stay current and energized all year long. The busy studio owner can have instant access to 100’s of tips on marketing, how to improve communication and discover retention secrets that can generate 30% more revenue. Join our worldwide community of 10,799 dance educators today!

1580 Post Road Fairfield, CT © Copyright 2022 by DanceTeacherWeb.com