Business Building Part IV

The ultimate plan for customer retention

Teaching Beginner Classes

Teaching beginner classes certainly requires a definite mindset and use of personality. As teachers, we all enjoy teaching the most advanced students and trying out our choreography on them. It is immensely satisfying to see students that you have trained …

Helping Your Students Turnout

Turnout is an extremely important element of many dance techniques. Dance teachers around the world are faced with the same issues of how to help their students’ turnout in a safe and effective way. Serious ballet schools very often will …

Business Building, Part III

Finding and nurturing the right team to help you grow your business.

True Customer Service

Sharon, a dance studio owner, asked me to consult with her not too long ago. As I walked in, there she was, waiting for me. I barely had time to take my coat off before she started.

Hip Hop And Its Benefits

Many studio owners have found that by including hip hop classes on their schedules they are attracting more recreational students to come through their doors. Hip hop is a form of dance that gives the impression that anyone can do …

Creating Your Dance School Newsletter

I know that the last thing you need is more work, but creating a newsletter for your business is a great way to stay connected to your customers. Each year dance schools are faced with the challenge of customer retention. …

Starting Your Own Dance Studio

Over the years I have heard from many dance teachers who would like to branch out and start their own dance school. They are ready to take the leap and become an entrepreneur, but often the reason why they want …

Demystifying Modern Dance in the Studio Setting

Teaching Young Dancers To Be Independent

Parents are always amazed when young dancers are able to get out on stage by themselves and remember their dance without coaching from the sidelines or the front of the theatre. I’m talking about the youngsters in the 3 to …

Understanding Shin Splints: A Common Dance Injury

Shin splints, or Medial Tibial Stress Syndrome, is an injury that affects many dancers. It causes discomfort and pain in dancers of all levels. By understanding the condition, you can help prevent it, or recognize the symptoms early on so …

Business Building Part II

The Marketing Plan That Works

9 Ways To Build Excellent Telephone Technique

For most dance schools the first contact with your customers is via the phone. Make the most of it or pay the consequences. The key is to train all of your staff to answer the phone with a technique that …

Ramping Up Testimonials

Gathering and utilizing authentic customer testimonials is a great way to a) get closer to your customers and b) offer proof that your dance school delivers results. People can be very motivated by the comments of their peers.

A 4- Part Survival Kit For Dance Stuido Owners

Every day is a challenge for studio owners no matter how big or small your studio is. I think I can safely say that each day presents a new set of problems and issues that need to be resolved. Of …

Looking Great On Stage: 20 Competition Judges Dos and Donts

Beauty and stage 'directions' that will give you the winning edge!